- Designing a city for people
- World class municipality services
- Fair and Inclusive City for all
- Investor, trader and hawker friendly
- Well established human resource development
- Towards a Tourism City
- Conservation of city and heritage buildings
- Recreational parks that are able to compete with the best
- Development based on green technology and sustainability
- Environmentally-conscious society
- Involving residents in municipality management and community activities
- Fulfils social responsibilities
- A world without borders
- Sporting excellence
- Prioritising public transportation and alternatives
- Safe City
- Knowledgeable society